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	<title>Demand &#38; Response for Business &#187; tagline</title>
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		<title>Key Points to Branding</title>
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		<pubDate>Wed, 02 Sep 2009 01:24:25 +0000</pubDate>
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				<category><![CDATA[Advertising]]></category>
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		<description><![CDATA[Here are four things you should keep in mind as you build your company’s brand:
1. Own the “Significant Thing”. Dole tried to be all things to all people spend your time focusing on a single clear message.  Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for [...]]]></description>
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