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	<title>Demand &#38; Response for Business &#187; internet advertising</title>
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		<title>Effectiveness Of Internet Advertising</title>
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		<pubDate>Fri, 05 Mar 2010 02:18:23 +0000</pubDate>
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				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[internet advertising]]></category>

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		<description><![CDATA[Effectiveness for me is overrated.  That’s why all this hubbub and fuss about finding and then constructing measurement schemes for internet advertising that allow for universal terminology, comparable systems, standardized measurement, scalable auditing, and all the rest just puts a burr in my saddle.  I think we need to get back to the [...]]]></description>
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